When you have completed this course, you will be able to:

Explain the marketing concept.
Compare and contrast the major types of markets.
Describe how marketers use knowledge of the market to sell products.
Write a marketing plan.
Analyze the key phases of the business cycle.
Explain the concept of an economy and how it is measured.
Explain how business and government interact in the marketplace.
Explain the role of promotion in business and marketing.
Define the role of buyers and distribution-channels.
Explain the theory of supply and demand.
Describe the concepts, strategies, techniques and systems used in communication, teamwork, human relations, problem solving, critical thinking, personal branding and career development
Describe the role and process of market research.
Explain how international business and global marketing concepts impact the economy.
Demonstrate employability skills required by business and industry and those essential to a career in marketing.
Explain how technology is used and is important in marketing.

Course Outline/Topics